Communication is not just what is said, but how it is said. So graphic design is not what is portrayed, but how it is portrayed and how it interacts with someone. Charm and character can be conveyed through graphic content. A clear rendering of what needs to be communicated, a reduction to the essentials can simplify and improve a situation. In every work, we look at the initial situation to create something. A close observation of the effect and interaction with the consumer and the use of different typefaces, colors and compositions produces something that makes the communication and interaction unique.